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Record Nr. |
UNINA9910149171503321 |
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Autore |
Tallon Carol |
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Titolo |
Competitive intelligence : the key to strategic advantage : a guide for small business owners / / Carol Tallon |
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Pubbl/distr/stampa |
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Cork, Ireland : , : NuBooks, , 2011 |
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©2011 |
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ISBN |
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Descrizione fisica |
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1 online resource (42 p.) |
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Disciplina |
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Soggetti |
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Business intelligence |
Competition |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di contenuto |
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1: INTRODUCTION; 2: COMPETITIVE INTELLIGENCE; 3: COMPETITORS; 4: INFORMATION; 5: COMPETITIVE ADVANTAGE; 6: LEARN WHAT WORKS; 7: MANAGING COMPETITIVE INTELLIGENCE; 8: PROTECTING YOUR OWN INFORMATION; ABOUT THE AUTHOR; ABOUT OAK TREE PRESS |
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Sommario/riassunto |
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Competitive Intelligence is the process of researching, analysing and, most importantly, using intelligent data from any available information sources with the aim of out-performing competitors through a sustainable competitive advantage. The NuBook is a practical guide for small business owner/managers. |
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