Obsługa logistyczna w handlu elektronicznym. Wartość dla klienta / Dagmara Skurpel

• Autore: Skurpel Dagmara
• Pubblicazione: Łódź [Poland], : Wydawnictwo Uniwersytetu Łódzkiego, 2019
• Descrizione fisica: 1 online resource (1 p. 158)
• Soggetto topico: Economy; Transport / Logistics
• Sommario/riassunto: The challenges of recent years such as digitization, virtualization, the increase in the importance of social networking, real-time communication have all brought about distinct changes in the ways of creating customer value by entrepreneurs, visible in new logistic and marketing activities as well as the use of innovative management tools. The author of the monograph focuses on the topic of creating customer value in e-⁠commerce. Her deliberations are centered around the premise that logistic aspects of electronic business transactions create customer values that affect regular purchasing decisions.The purpose of the book is to identify logistical factors that create value for the retail customer in e-commerce. Diagnosing the current state of the e-commerce market required the author to conduct research covering both the demand and supply side of the market, which made it possible to determine the value gap between the expected and delivered service levels.
• Titolo autorizzato: Obsługa logistyczna w handlu elektronicznym. Wartość dla klienta
• ISBN: 83-8142-652-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Polacco
• Record Nr.: 9910985863803321
• Lo trovi qui: Univ. Federico II