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010   $a83-8142-652-9
035   $a(CKB)4100000011126880
035   $a(ceeol)ceeol876910
035   $a(CEEOL)876910
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100   $a20252218d2019      ||l         |
101 0 $apol
200 1 $aObs?uga logistyczna w handlu elektronicznym. Warto?? dla klienta$fDagmara Skurpel
210   $a?ód? [Poland] $cWydawnictwo Uniwersytetu ?ódzkiego$d2019
215   $a1 online resource (1 p. 158)
225   $aUniwersytet ?ódzki
311 08$a83-8142-651-0 
330   $aThe challenges of recent years such as digitization, virtualization, the increase in the importance of social networking, real-time communication have all brought about distinct  changes in the ways of creating customer value by entrepreneurs, visible in new logistic and marketing activities as well as the use of innovative management tools. The author of the monograph focuses on the topic of creating customer value in e-?commerce. Her deliberations are centered around the premise that logistic aspects of electronic business transactions create customer values that affect regular purchasing decisions.The purpose of the book is to identify logistical factors that create value for the retail customer in e-commerce. Diagnosing the current state of the e-commerce market required the author to conduct research covering both the demand and supply side of the market, which made it possible to determine the value gap between the expected and delivered service levels.
606   $aEconomy
606   $aTransport / Logistics
615  0$aEconomy
615  0$aTransport / Logistics
700   $aSkurpel$b Dagmara$01825810
712 02$aCentral and Eastern European Online Library
801  0$bceeol
801  1$bceeol
906   $aBOOK
912   $a9910985863803321
996   $aObs?uga logistyczna w handlu elektronicznym. Warto?? dla klienta$94393721
997   $aUNINA