Customer data integration [[electronic resource] ] : reaching a single version of the truth / / Jill Dyché, Evan Levy
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| Autore: |
Dyché Jill
|
| Titolo: |
Customer data integration [[electronic resource] ] : reaching a single version of the truth / / Jill Dyché, Evan Levy
|
| Pubblicazione: | Hoboken, New Jersey : , : John Wiley & Sons, , 2006 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (322 p.) |
| Disciplina: | 658.8/120285 |
| 658.8120285 | |
| Soggetto topico: | Customer relations - Data processing |
| Data warehousing | |
| Altri autori: |
LevyEvan
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Customer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work |
| Chapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index | |
| Sommario/riassunto: | ""Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dych? is to be complimented for her thoroughness in interviewing executives and presenting CDI.""-Philip Kotler, S. C. JohnsonDistinguished Professor of International Marketing Kellogg Schoo |
| Titolo autorizzato: | Customer data integration |
| ISBN: | 1-119-20212-4 |
| 1-280-51923-1 | |
| 9786610519231 | |
| 0-470-05628-2 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910831087903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Wiley and SAS Business Series