LEADER 00912nam1-2200325---450- 001 990009098030403321 005 20101115122241.0 010 $a3-623-08201-5 035 $a000909803 035 $aFED01000909803 035 $a(Aleph)000909803FED01 035 $a000909803 100 $a20091002d2004----km-y0itay50------ba 101 0 $aeng 102 $aDE 105 $aa-------001yy 200 1 $aNordamerika$f[herausg. Werner Gamerith und Karl Schneider] 210 $aGotha$cJustus Perthes$d2004 215 $a95 p.$cill.$d30 cm 225 1 $aPetermanns geographische Mitteilungen$v148, 1 610 0 $aAmerica settentrionale 702 1$aGamerith,$bWerner 702 1$aSchneider,$bKarl 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990009098030403321 952 $aPeriod.021(148,1)$bB.F.L.F.60426$fILFGE 959 $aILFGE 996 $aNordamerika$9304900 997 $aUNINA LEADER 01013nam0-22003491i-450- 001 990002508110403321 005 20050406155235.0 035 $a000250811 035 $aFED01000250811 035 $a(Aleph)000250811FED01 035 $a000250811 100 $a20030910d1987----km-y0itay50------ba 101 0 $aita 102 $aIT 200 1 $a<>informatica nella pubblica amministrazione$eproblemi, risultati, prospettive 210 $aRoma$cNIS$d1987 215 $a346 p.$d21 cm 225 1 $a<>pubblica amministrazione$v2 610 0 $aInformatica, Informatica di base 676 $a351.007$v12 rid.$zita 700 1$aD'Elia Ciampi,$bIsabella$0416547 702 1$aCiampi,$bCostantino 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002508110403321 952 $aVII-A-8$b343$fMAS 952 $aVI I 540$bs.i.$fDDA 952 $aVI I 617$bs.i.$fDDA 959 $aDDA 959 $aMAS 996 $aInformatica nella Pubblica Amministrazione$9324773 997 $aUNINA LEADER 03212nam 2200649Ia 450 001 9910831087903321 005 20200228053419.0 010 $a1-119-20212-4 010 $a1-280-51923-1 010 $a9786610519231 010 $a0-470-05628-2 035 $a(CKB)1000000000354469 035 $a(EBL)266991 035 $a(OCoLC)475991451 035 $a(SSID)ssj0000134146 035 $a(PQKBManifestationID)11992069 035 $a(PQKBTitleCode)TC0000134146 035 $a(PQKBWorkID)10054656 035 $a(PQKB)10338948 035 $a(MiAaPQ)EBC266991 035 $a(WaSeSS)IndRDA00116037 035 $a(CaSebORM)9781118046470 035 $a(EXLCZ)991000000000354469 100 $a20060419d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCustomer data integration$b[electronic resource] $ereaching a single version of the truth /$fJill Dyche?, Evan Levy 205 $a1st edition 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons,$d2006. 215 $a1 online resource (322 p.) 225 1 $aWiley and SAS Business Series ;$vv.7 300 $aDescription based upon print version of record. 311 $a1-118-04647-1 311 $a0-471-91697-8 320 $aIncludes bibliographical references and index. 327 $aCustomer Data Integration: Reaching a Single Version of the Truth; Contents; Foreword; Introduction; Acknowledgments; Chapter 1: Executives Flying Blind; Chapter 2: Master Data Management and Customer Data Integration Defined; Chapter 3: Challenges of Data Integration; Chapter 4: "Our Data Sucks!": The (Not So Little) Secret about Bad Data; Chapter 5: Customer Data Integration Is Different: A CDI Development Framework; Chapter 6: Who Owns the Data Anyway?: Data Governance, Data Management, and Data Stewardship; Chapter 7: Making Customer Data Integration Work 327 $aChapter 8: Making the Case for Customer Data IntegrationChapter 9: Bootstrapping Your Customer Data Integration Initiative; Glossary; Index 330 $a""Customers are the heart of any business. But we can't succeed if we develop only one talk addressed to the 'average customer.' Instead we must know each customer and build our individual engagements with that knowledge. If Customer Relationship Management (CRM) is going to work, it calls for skills in Customer Data Integration (CDI). This is the best book that I have seen on the subject. Jill Dych? is to be complimented for her thoroughness in interviewing executives and presenting CDI.""-Philip Kotler, S. C. JohnsonDistinguished Professor of International Marketing Kellogg Schoo 410 0$aWiley and SAS Business Series 606 $aCustomer relations$xData processing 606 $aData warehousing 615 0$aCustomer relations$xData processing. 615 0$aData warehousing. 676 $a658.8/120285 676 $a658.8120285 700 $aDyche?$b Jill$0543427 701 $aLevy$b Evan$01668871 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910831087903321 996 $aCustomer data integration$94029781 997 $aUNINA