Innovation and creativity in SMEs : challenges, evolutions and prospects / / Claudine Gay, Berangere L. Szostak
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| Autore: |
Gay Claudine
|
| Titolo: |
Innovation and creativity in SMEs : challenges, evolutions and prospects / / Claudine Gay, Berangere L. Szostak
|
| Pubblicazione: | London, England ; ; Hoboken, New Jersey : , : ISTE : , : Wiley, , 2019 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (234 pages) |
| Disciplina: | 338.642 |
| Soggetto topico: | Small business |
| Persona (resp. second.): | SzostakBérangère L. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Sommario/riassunto: | In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative. This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account |
| Titolo autorizzato: | Innovation and creativity in SMEs |
| ISBN: | 1-119-64913-7 |
| 1-119-64914-5 | |
| 1-119-51374-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910829129303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Innovation, entrepreneurship, management series. . -Smart innovation set ; ; Volume 21.
THEi Wiley ebooks.