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035   $a(CKB)4100000008965338
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035   $a(CaSebORM)9781786303172
035   $a(EXLCZ)994100000008965338
100   $a20190912d2019      uy             0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aInnovation and creativity in SMEs $echallenges, evolutions and prospects /$fClaudine Gay, Berangere L. Szostak
205   $a1st edition
210  1$aLondon, England ;$aHoboken, New Jersey :$cISTE :$cWiley,$d2019.
215   $a1 online resource (234 pages)
225 1 $aSmart innovation set ;$v21
225 1 $aTHEi Wiley ebooks
311   $a1-78630-317-5 
320   $aIncludes bibliographical references and index.
330   $aIn order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.  This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
410  0$aInnovation, entrepreneurship, management series.$pSmart innovation set ;$vVolume 21.
410  0$aTHEi Wiley ebooks.
606   $aSmall business
615  0$aSmall business.
676   $a338.642
700   $aGay$b Claudine$01665995
702   $aSzostak$b Be?range?re L.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910829129303321
996   $aInnovation and creativity in SMEs$94099956
997   $aUNINA