Vai al contenuto principale della pagina

Overfished ocean strategy : powering up innovation for a resource-deprived world / / Nadya Zhexembayeva



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: Zhexembayeva Nadya Visualizza persona
Titolo: Overfished ocean strategy : powering up innovation for a resource-deprived world / / Nadya Zhexembayeva Visualizza cluster
Pubblicazione: San Francisco : , : Berrett-Koehler Publishers, Inc., , [2014]
�2014
Edizione: 1st ed.
Descrizione fisica: 1 online resource (vii, 195 pages) : illustrations, map
Disciplina: 658.4/083
Soggetto topico: Business enterprises - Environmental aspects
Management - Environmental aspects
Sustainable development
Recycling (Waste, etc.)
Scarcity
Green marketing
Natural resources - Management
Classificazione: BUS063000BUS020000BUS094000
Persona (resp. second.): YoussiWes
Note generali: Includes index.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Cover; Contents; Warm Greetings!; CHAPTER 1 Where Are the Fish? The New Competitive Reality; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line to Circle; CHAPTER 4 Principle Two: Vertical to Horizontal; CHAPTER 5 Principle Three: Growth to Growth; CHAPTER 6 Principle Four: Plan to Model; CHAPTER 7 Principle Five: Department to Mind-Set; CHAPTER 8 The Death of Green, or Is Your Marriage Sustainable?; CHAPTER 9 As a Means of Conclusion: What Should Business Do?; My Big Thanks; Notes; Index; About the Author
Sommario/riassunto: We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity-the over fished ocean-their primary strategic consideration, not just a concern for their "green" division. Over fished Ocean Strategy offers five essential principles for innovating in this n
Titolo autorizzato: Overfished ocean strategy  Visualizza cluster
ISBN: 1-60994-966-8
1-60994-965-X
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910821201603321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Serie: BK business book.