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200 10$aOverfished ocean strategy $epowering up innovation for a resource-deprived world /$fNadya Zhexembayeva
205   $a1st ed.
210  1$aSan Francisco :$cBerrett-Koehler Publishers, Inc.,$d[2014]
210  4$d?2014
215   $a1 online resource (vii, 195 pages) $cillustrations, map
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320   $aIncludes bibliographical references and index.
327   $aCover; Contents; Warm Greetings!; CHAPTER 1 Where Are the Fish? The New Competitive Reality; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line to Circle; CHAPTER 4 Principle Two: Vertical to Horizontal; CHAPTER 5 Principle Three: Growth to Growth; CHAPTER 6 Principle Four: Plan to Model; CHAPTER 7 Principle Five: Department to Mind-Set; CHAPTER 8 The Death of Green, or Is Your Marriage Sustainable?; CHAPTER 9 As a Means of Conclusion: What Should Business Do?; My Big Thanks; Notes; Index; About the Author
330   $aWe all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity-the over fished ocean-their primary strategic consideration, not just a concern for their "green" division.  Over fished Ocean Strategy offers five essential principles for innovating in this n
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615  0$aSustainable development.
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615  0$aScarcity.
615  0$aGreen marketing.
615  0$aNatural resources$xManagement.
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