Competitive intelligence : gathering, analysing, and putting it to work / / Christopher Murphy
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| Autore: |
Murphy Christopher <1953->
|
| Titolo: |
Competitive intelligence : gathering, analysing, and putting it to work / / Christopher Murphy
|
| Pubblicazione: | Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2005 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (302 p.) |
| Disciplina: | 658.4/72 |
| Soggetto topico: | Business intelligence |
| Competition | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; Index |
| Sommario/riassunto: | Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i |
| Titolo autorizzato: | Competitive intelligence |
| ISBN: | 1-315-57315-6 |
| 1-317-16288-9 | |
| 1-317-16287-0 | |
| 1-281-09811-6 | |
| 9786611098117 | |
| 0-7546-8287-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910819745103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |