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010   $a9786611098117
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100   $a20050622d2005      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aCompetitive intelligence $egathering, analysing, and putting it to work /$fChristopher Murphy
205   $a1st ed.
210   $aAldershot, Hants, England ;$aBurlington, VT $cGower$dc2005
215   $a1 online resource (302 p.)
300   $aDescription based upon print version of record.
311   $a1-03-283758-6 
311   $a0-566-08537-2 
320   $aIncludes bibliographical references and index.
327   $aContents; List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; Index
330   $aEvery business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i
606   $aBusiness intelligence
606   $aCompetition
615  0$aBusiness intelligence.
615  0$aCompetition.
676   $a658.4/72
700   $aMurphy$b Christopher$f1953-$01675388
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910819745103321
996   $aCompetitive intelligence$94040815
997   $aUNINA