Virality [[electronic resource] ] : contagion theory in the age of networks / / Tony D. Sampson

• Autore: Sampson Tony D
• Pubblicazione: Minneapolis, : University of Minnesota Press, c2012
• Descrizione fisica: 1 online resource (235 p.) : ill
• Disciplina: 302/.41
• Soggetto topico: Imitation; Social interaction; Crowds
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references (p. 195-221) and index.
• Nota di contenuto: Resuscitating Tarde's diagram in the age of networks -- What spreads? from memes and crowds to the phantom events of desire and belief -- What diagram? toward a political economy of desire and contagion -- From terror contagion to the virality of love -- Tardean hypnosis : capture and escape in the age of contagion.
• Sommario/riassunto: This title presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. Contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. The book argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear in the antivirus industry and other popular discourses surrounding network culture.
• Titolo autorizzato: Virality
• ISBN: 1-4529-4681-7; 0-8166-8292-5
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910808140303321
• Lo trovi qui: Univ. Federico II