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181   $ctxt
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200 10$aVirality$b[electronic resource] $econtagion theory in the age of networks /$fTony D. Sampson
210   $aMinneapolis $cUniversity of Minnesota Press$dc2012
215   $a1 online resource (235 p.) $cill
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a0-8166-7004-8 
311   $a0-8166-7005-6 
320   $aIncludes bibliographical references (p. 195-221) and index.
327   $aResuscitating Tarde's diagram in the age of networks -- What spreads? from memes and crowds to the phantom events of desire and belief -- What diagram? toward a political economy of desire and contagion -- From terror contagion to the virality of love -- Tardean hypnosis : capture and escape in the age of contagion.
330 8 $aThis title presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. Contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. The book argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear in the antivirus industry and other popular discourses surrounding network culture.
606   $aImitation
606   $aSocial interaction
606   $aCrowds
615  0$aImitation.
615  0$aSocial interaction.
615  0$aCrowds.
676   $a302/.41
700   $aSampson$b Tony D$01096454
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996   $aVirality$94005861
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