Literary advertising and the shaping of British romanticism / / Nicholas Mason
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| Autore: |
Mason Nicholas <1970->
|
| Titolo: |
Literary advertising and the shaping of British romanticism / / Nicholas Mason
|
| Pubblicazione: | Baltimore, : Johns Hopkins University Press, 2013 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (213 p.) |
| Disciplina: | 070.50941090/033 |
| Soggetto topico: | Literature publishing - Great Britain - History - 18th century |
| Literature publishing - Great Britain - History - 19th century | |
| Authors and publishers - Great Britain - History - 18th century | |
| Authors and publishers - Great Britain - History - 19th century | |
| Advertising - Great Britain - History - 18th century | |
| Advertising - Great Britain - History - 19th century | |
| Romanticism - Great Britain | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising. |
| Sommario/riassunto: | Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature. |
| Titolo autorizzato: | Literary advertising and the shaping of British romanticism |
| ISBN: | 1-4214-1071-0 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910806832303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |