02777nam 2200685 a 450 991080683230332120240416175135.01-4214-1071-0(CKB)2670000000420731(EBL)3318716(SSID)ssj0000981123(PQKBManifestationID)11985288(PQKBTitleCode)TC0000981123(PQKBWorkID)10969823(PQKB)10068432(MiAaPQ)EBC3318716(OCoLC)855534562(MdBmJHUP)muse27394(Au-PeEL)EBL3318716(CaPaEBR)ebr10744815(OCoLC)923196160(EXLCZ)99267000000042073120130107d2013 uy 0engur|n|---|||||txtccrLiterary advertising and the shaping of British romanticism /Nicholas Mason1st ed.Baltimore Johns Hopkins University Press20131 online resource (213 p.)Description based upon print version of record.1-4214-0998-4 Includes bibliographical references and index.Advertising in the romantic century -- The progress of puffery -- Building brand Byron -- L.E.L., bandwagon marketing, and the rise of visual culture -- Puffery and the "death" of literature in late-romantic Britain -- Conclusion: The art of advertising.Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.Literature publishingGreat BritainHistory18th centuryLiterature publishingGreat BritainHistory19th centuryAuthors and publishersGreat BritainHistory18th centuryAuthors and publishersGreat BritainHistory19th centuryAdvertisingGreat BritainHistory18th centuryAdvertisingGreat BritainHistory19th centuryRomanticismGreat BritainLiterature publishingHistoryLiterature publishingHistoryAuthors and publishersHistoryAuthors and publishersHistoryAdvertisingHistoryAdvertisingHistoryRomanticism070.50941090/033Mason Nicholas1970-1676008MiAaPQMiAaPQMiAaPQBOOK9910806832303321Literary advertising and the shaping of British romanticism4041883UNINA