The four pillars of politics : why some candidates don't win and others can't lead / / James T. Kitchens and Larry Powell

• Autore: Kitchens James T.
• Pubblicazione: Lanham, Maryland ; ; London, [England] : , : Lexington Books, , 2015; ©2015
• Descrizione fisica: 1 online resource (123 p.)
• Disciplina: 324.0973
• Soggetto topico: Political culture - United States; Communication in politics - United States; Political psychology - United States; Political candidates - United States
• Persona (resp. second.): PowellLarry <1948->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Contents; Acknowledgements; 1 The Four Pillars of American Politics; 2 The First Pillar of the American Psyche; 3 The Second Pillar of American Politics; 4 Pillars of the American Psyche; 5 The Fourth Pillar of the American Psyche; 6 Why Voters Frighten Politicians; 7 Republicans versus Democrats; 8 The Republican Party; 9 The Democratic Party; 10 Practical Lessons; 11 Why Some Public Figures Can't Lead; Index; About the Authors
• Sommario/riassunto: <span><span>James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.</span></span>
• Titolo autorizzato: The four pillars of politics
• ISBN: 1-4985-0723-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910797121503321
• Lo trovi qui: Univ. Federico II
• Serie: Lexington studies in political communication.