1.

Record Nr.

UNINA9910797121503321

Autore

Kitchens James T.

Titolo

The four pillars of politics : why some candidates don't win and others can't lead / / James T. Kitchens and Larry Powell

Pubbl/distr/stampa

Lanham, Maryland ; ; London, [England] : , : Lexington Books, , 2015

©2015

ISBN

1-4985-0723-9

Descrizione fisica

1 online resource (123 p.)

Collana

Lexington Studies in Political Communication

Disciplina

324.0973

Soggetti

Political culture - United States

Communication in politics - United States

Political psychology - United States

Political candidates - United States

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Note generali

Description based upon print version of record.

Nota di bibliografia

Includes bibliographical references at the end of each chapters and index.

Nota di contenuto

Contents; Acknowledgements; 1 The Four Pillars of American Politics; 2 The First Pillar of the American Psyche; 3 The Second Pillar of American Politics; 4 Pillars of the American Psyche; 5 The Fourth Pillar of the American Psyche; 6 Why Voters Frighten Politicians; 7 Republicans versus Democrats; 8 The Republican Party; 9 The Democratic Party; 10 Practical Lessons; 11 Why Some Public Figures Can't Lead; Index; About the Authors

Sommario/riassunto

<span><span>James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.</span></span>