The maturing marketplace [[electronic resource] ] : buying habits of baby boomers and their parents / / George P. Moschis ... [et al.]

• Pubblicazione: Westport, Conn., : Quorum Books, 2000
• Descrizione fisica: 1 online resource (310 p.)
• Disciplina: 658.8/34/0844
• Soggetto topico: Consumer behavior - United States; Baby boom generation - United States - Attitudes; Middle-aged consumers - United States - Attitudes; Older consumers - United States - Attitudes; Market segmentation - United States
• Altri autori: MoschisGeorge P. <1944->
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Preliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index
• Sommario/riassunto: This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.
• Titolo autorizzato: The maturing marketplace
• ISBN: 1-280-86885-6; 9786610868858; 0-313-00052-2
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910780158903321
• Lo trovi qui: Univ. Federico II