LEADER 01831cam a22003493p 4500 001 991002011589707536 008 130405s1978 it 1 eng d 035 $ab14106796-39ule_inst 040 $aDip.to Fisica$beng 082 00$a520/.8 084 $aLC QB1 084 $a52.9.57 111 2 $aColloquium on Infrared Astronomy$n<1st ;$d1977 ;$cLecce, Italy>$0478292 245 10$a1st Colloquium on Infrared Astronomy :$bproceedings of the Conference on Infrared Astronomy held in Lecce, Italy, September 22-24, 1977 /$cedited by A. Borghesi (editor) and by E. Bussoletti and A. Blanco (co-editors) ; sponsored by Società Astronomica Italiana 260 $aBologna :$bTecnoprint,$c1978 300 $a296 p. :$bill. ;$c24 cm 490 1 $aMemorie della Società Astronomica italiana ;$vv. 49, no. 1 700 1 $aBorghesi, Alfredo 700 1 $aBussoletti, Ezio 700 1 $aBlanco, Armando 710 2 $aSocietà Astronomica Italiana 711 2 $aConference on Infrared Astronomy,$n1st,$cLecce, Italy,$d1977 810 2 $aSocietà astronomica italiana.$tMemorie della Società astronomica italiana ;$vv. 49, no. 1 907 $a.b14106796$b02-04-14$c05-04-13 912 $a991002011589707536 945 $aLE006 52.9.57 BOR$cC. 1$g1$i2006000029537$lle006$og$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i15496120$z05-04-13 945 $aLE006 52.9.57 BOR$cC. 2$g1$i2006000029568$lle006$og$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i15496132$z05-04-13 945 $aLE006 52.9.57 BOR$cC. 3$g1$i2006000029544$lle006$og$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i15496144$z05-04-13 945 $aLE006 52.9.57 BOR$cC. 4$g1$i2006000029551$lle006$og$pE0.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i15496156$z05-04-13 996 $a1st Colloquium on Infrared Astronomy$9264633 997 $aUNISALENTO 998 $ale006$b05-04-13$cm$da $e-$feng$git $h0$i0 LEADER 02614nam 22006374a 450 001 9910780158903321 005 20230422042629.0 010 $a1-280-86885-6 010 $a9786610868858 010 $a0-313-00052-2 035 $a(CKB)111056486934618 035 $a(EBL)282736 035 $a(OCoLC)55091929 035 $a(SSID)ssj0000199384 035 $a(PQKBManifestationID)11169257 035 $a(PQKBTitleCode)TC0000199384 035 $a(PQKBWorkID)10184692 035 $a(PQKB)10220923 035 $a(Au-PeEL)EBL282736 035 $a(CaPaEBR)ebr10018058 035 $a(OCoLC)847354814 035 $a(MiAaPQ)EBC282736 035 $a(EXLCZ)99111056486934618 100 $a19990621d2000 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe maturing marketplace$b[electronic resource] $ebuying habits of baby boomers and their parents /$fGeorge P. Moschis ... [et al.] 210 $aWestport, Conn. $cQuorum Books$d2000 215 $a1 online resource (310 p.) 300 $aDescription based upon print version of record. 311 $a1-56720-344-2 320 $aIncludes bibliographical references and index. 327 $aPreliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index 330 $aThis work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services. 606 $aConsumer behavior$zUnited States 606 $aBaby boom generation$zUnited States$xAttitudes 606 $aMiddle-aged consumers$zUnited States$xAttitudes 606 $aOlder consumers$zUnited States$xAttitudes 606 $aMarket segmentation$zUnited States 615 0$aConsumer behavior 615 0$aBaby boom generation$xAttitudes. 615 0$aMiddle-aged consumers$xAttitudes. 615 0$aOlder consumers$xAttitudes. 615 0$aMarket segmentation 676 $a658.8/34/0844 701 $aMoschis$b George P.$f1944-$0530329 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910780158903321 996 $aThe maturing marketplace$93800144 997 $aUNINA