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010   $a1-280-86885-6
010   $a9786610868858
010   $a0-313-00052-2
035   $a(CKB)111056486934618
035   $a(EBL)282736
035   $a(OCoLC)55091929
035   $a(SSID)ssj0000199384
035   $a(PQKBManifestationID)11169257
035   $a(PQKBTitleCode)TC0000199384
035   $a(PQKBWorkID)10184692
035   $a(PQKB)10220923
035   $a(Au-PeEL)EBL282736
035   $a(CaPaEBR)ebr10018058
035   $a(OCoLC)847354814
035   $a(MiAaPQ)EBC282736
035   $a(EXLCZ)99111056486934618
100   $a19990621d2000      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 04$aThe maturing marketplace$b[electronic resource] $ebuying habits of baby boomers and their parents /$fGeorge P. Moschis ... [et al.]
210   $aWestport, Conn. $cQuorum Books$d2000
215   $a1 online resource (310 p.)
300   $aDescription based upon print version of record.
311   $a1-56720-344-2 
320   $aIncludes bibliographical references and index.
327   $aPreliminaries; Contents; 1. Overview; 2. Food and Beverages, Food Stores, and Restaurants; 3. Apparel and Footwear; 4. Pharmaceutical Products; 5. Housing; 6. Technology Products and Telecommunication Services; 7. Health Care; 8. Travel and Leisure; 9. Financial Services; 10. Insurance; 11. Summary and Implications for Marketing Strategy; Selected Bibliography; Index
330   $aThis work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.
606   $aConsumer behavior$zUnited States
606   $aBaby boom generation$zUnited States$xAttitudes
606   $aMiddle-aged consumers$zUnited States$xAttitudes
606   $aOlder consumers$zUnited States$xAttitudes
606   $aMarket segmentation$zUnited States
615  0$aConsumer behavior
615  0$aBaby boom generation$xAttitudes.
615  0$aMiddle-aged consumers$xAttitudes.
615  0$aOlder consumers$xAttitudes.
615  0$aMarket segmentation
676   $a658.8/34/0844
701   $aMoschis$b George P.$f1944-$0530329
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910780158903321
996   $aThe maturing marketplace$93800144
997   $aUNINA