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Customer fraud and business responses [[electronic resource] ] : let the marketer beware / / Kelly Tian and Bill Keep



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Autore: Tian Kelly Visualizza persona
Titolo: Customer fraud and business responses [[electronic resource] ] : let the marketer beware / / Kelly Tian and Bill Keep Visualizza cluster
Pubblicazione: Westport, Conn., : Quorum Books, 2002
Descrizione fisica: 1 online resource (269 p.)
Disciplina: 658.4/73
Soggetto topico: Retail trade - Security measures - United States
Business losses - United States - Prevention
Inventory shortages - Prevention
Altri autori: KeepBill  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references (p. [239]-248) and index.
Nota di contenuto: CONTENTS; ILLUSTRATIONS; PREFACE; I THE EMERGENCE OF CUSTOMER FRAUD ACTIVITY; 1 LET THE SELLER BEWARE; 2 THE SOCIAL ENVIRONMENT THAT ENCOURAGES CUSTOMER FRAUD; 3 CUSTOMER FRAUD AS A FORM OF RESISTANCE TO MODERN BUSINESSES; II CUSTOMER FRAUD ACTS; 4 PRODUCT ACQUISITION FRAUD; 5 PRODUCT RETURN FRAUD; 6 SERVICE ACQUISITION FRAUD; 7 FRAUD IN THE USE OF SALES PROMOTIONS; 8 FRAUD IN NEGOTIATIONS; 9 FRAUD FACILITATED BY EMPLOYEES; 10 SUMMARY OF MANAGERIAL INSIGHTS SUGGESTED BY CUSTOMER FRAUD ACTS; III HOW CUSTOMER FRAUD ACTS SUCCEED; 11 MARKETERS' PRACTICES THAT ARE VULNERABLE TO CUSTOMER FRAUD
12 CUSTOMERS' FRAUD METHODS THAT PREY ON MARKETERS' VULNERABILITIESIV THE SEQUENCE OF EVENTS LEADING TO CUSTOMER FRAUD AND TO REPEAT FRAUD; 13 CUSTOMERS' FIRST THOUGHTS OF COMMITTING FRAUD; 14 CUSTOMERS' POST- FRAUD FEELINGS, JUSTIFICATIONS, AND DISCUSSIONS WITH OTHERS; 15 MANAGERIAL INSIGHTS SUGGESTED BY THE PROCESS OF COMMITTING CUSTOMER FRAUD; APPENDIX: GETTING CUSTOMERS TO DISCLOSE FRAUD STORIES; REFERENCES; INDEX
Titolo autorizzato: Customer fraud and business responses  Visualizza cluster
ISBN: 1-4294-7544-7
0-313-07592-1
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910777370803321
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