LEADER 02815nam 22005774a 450 001 9910777370803321 005 20230607214821.0 010 $a1-4294-7544-7 010 $a0-313-07592-1 035 $a(CKB)1000000000001932 035 $a(EBL)3000741 035 $a(OCoLC)923557610 035 $a(SSID)ssj0000278439 035 $a(PQKBManifestationID)11205362 035 $a(PQKBTitleCode)TC0000278439 035 $a(PQKBWorkID)10246200 035 $a(PQKB)11689106 035 $a(Au-PeEL)EBL3000741 035 $a(CaPaEBR)ebr10020869 035 $a(MiAaPQ)EBC3000741 035 $a(EXLCZ)991000000000001932 100 $a20010619d2002 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCustomer fraud and business responses$b[electronic resource] $elet the marketer beware /$fKelly Tian and Bill Keep 210 $aWestport, Conn. $cQuorum Books$d2002 215 $a1 online resource (269 p.) 300 $aDescription based upon print version of record. 311 $a1-56720-387-6 320 $aIncludes bibliographical references (p. [239]-248) and index. 327 $aCONTENTS; ILLUSTRATIONS; PREFACE; I THE EMERGENCE OF CUSTOMER FRAUD ACTIVITY; 1 LET THE SELLER BEWARE; 2 THE SOCIAL ENVIRONMENT THAT ENCOURAGES CUSTOMER FRAUD; 3 CUSTOMER FRAUD AS A FORM OF RESISTANCE TO MODERN BUSINESSES; II CUSTOMER FRAUD ACTS; 4 PRODUCT ACQUISITION FRAUD; 5 PRODUCT RETURN FRAUD; 6 SERVICE ACQUISITION FRAUD; 7 FRAUD IN THE USE OF SALES PROMOTIONS; 8 FRAUD IN NEGOTIATIONS; 9 FRAUD FACILITATED BY EMPLOYEES; 10 SUMMARY OF MANAGERIAL INSIGHTS SUGGESTED BY CUSTOMER FRAUD ACTS; III HOW CUSTOMER FRAUD ACTS SUCCEED; 11 MARKETERS' PRACTICES THAT ARE VULNERABLE TO CUSTOMER FRAUD 327 $a12 CUSTOMERS' FRAUD METHODS THAT PREY ON MARKETERS' VULNERABILITIESIV THE SEQUENCE OF EVENTS LEADING TO CUSTOMER FRAUD AND TO REPEAT FRAUD; 13 CUSTOMERS' FIRST THOUGHTS OF COMMITTING FRAUD; 14 CUSTOMERS' POST- FRAUD FEELINGS, JUSTIFICATIONS, AND DISCUSSIONS WITH OTHERS; 15 MANAGERIAL INSIGHTS SUGGESTED BY THE PROCESS OF COMMITTING CUSTOMER FRAUD; APPENDIX: GETTING CUSTOMERS TO DISCLOSE FRAUD STORIES; REFERENCES; INDEX 606 $aRetail trade$xSecurity measures$zUnited States 606 $aBusiness losses$zUnited States$xPrevention 606 $aInventory shortages$xPrevention 615 0$aRetail trade$xSecurity measures 615 0$aBusiness losses$xPrevention. 615 0$aInventory shortages$xPrevention. 676 $a658.4/73 700 $aTian$b Kelly$0801050 701 $aKeep$b Bill$01554170 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910777370803321 996 $aCustomer fraud and business responses$93815245 997 $aUNINA