Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle
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| Autore: |
Minton Elizabeth A.
|
| Titolo: |
Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle
|
| Pubblicazione: | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Edizione: | First edition. |
| Descrizione fisica: | 1 online resource (162 p.) |
| Disciplina: | 174 |
| Soggetto topico: | Economics - Religious aspects |
| Economics - Psychological aspects | |
| Multiculturalism in advertising | |
| Consumer behavior - Religious aspects | |
| Soggetto genere / forma: | Electronic books. |
| Soggetto non controllato: | religion |
| religiosity | |
| religious affiliation | |
| belief systems | |
| Christian | |
| Jew | |
| Muslim | |
| Hindu | |
| Buddhist | |
| Confucianist | |
| Taoist | |
| behavioral economics | |
| consumer behavior | |
| decision making | |
| morality | |
| donation behavior | |
| sustainability | |
| holidays | |
| Persona (resp. second.): | KahleLynn R. |
| Note generali: | Part of: 2014 digital library. |
| Nota di bibliografia: | Includes bibliographical references (pages 123-135) and index. |
| Nota di contenuto: | Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. |
| Sommario/riassunto: | Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. |
| Titolo autorizzato: | Belief systems, religion, and behavioral economics |
| ISBN: | 1-60649-705-7 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910464899303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
2014 digital library.
Economics collection. . 2163-7628.