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[null,"1.","Record Nr.",null,"UNINA9910464899303321"]
[null,null,"Autore",null,"Minton Elizabeth A."]
[null,null,"Titolo",null,"Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle"]
[null,null,"Pubbl/distr/stampa",null,"New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014"]
[null,null,"ISBN",null,"1-60649-705-7"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (162 p.)"]
[null,null,"Collana",null,"Economics collection, , 2163-7628"]
[null,null,"Disciplina",null,"174"]
[null,null,"Soggetti",null,"Economics - Religious aspects"]
[{"$nulls":4},"Economics - Psychological aspects"]
[{"$nulls":4},"Multiculturalism in advertising"]
[{"$nulls":4},"Consumer behavior - Religious aspects"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Part of: 2014 digital library."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages 123-135) and index."]
[null,null,"Nota di contenuto",null,"Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index."]
[null,null,null,"Sommario/riassunto","Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior."]