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[null,"1.","Record Nr.",null,"UNINA9910464899303321"]
[null,null,"Autore",null,"Minton Elizabeth A."]
[null,null,"Titolo",null,"Belief systems, religion, and behavioral economics : marketing in multicultural environments / / Elizabeth A. Minton and Lynn R. Kahle"]
[null,null,"Pubbl/distr/stampa",null,"New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014"]
[null,null,"ISBN",null,"1-60649-705-7"]
[null,null,"Edizione",null,"[First edition.]"]
[null,null,"Descrizione fisica",null,"1 online resource (162 p.)"]
[null,null,"Collana",null,"Economics collection, , 2163-7628"]
[null,null,"Disciplina",null,"174"]
[null,null,"Soggetti",null,"Economics - Religious aspects"]
[{"$nulls":4},"Economics - Psychological aspects"]
[{"$nulls":4},"Multiculturalism in advertising"]
[{"$nulls":4},"Consumer behavior - Religious aspects"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Part of: 2014 digital library."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references (pages 123-135) and index."]
[null,null,"Nota di contenuto",null,"Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index."]
[null,null,null,"Sommario/riassunto","Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior."]
[null,"2.","Record Nr.",null,"UNINA9910778208803321"]
[null,null,"Titolo",null,"Multimodal metaphor [[electronic resource] /] / edited by Charles J. Forceville, Eduardo Urios-Aparisi"]
[null,null,"Pubbl/distr/stampa",null,"Berlin ; ; New York, : Mouton de Gruyter, c2009"]
[null,null,"ISBN",null,"1-282-34534-6"]
[{"$nulls":4},"9786612345340"]
[null,null,"Descrizione fisica",null,"1 online resource (486 p.)"]
[null,null,"Collana",null,"Applications of cognitive linguistics ; ; 11"]
[null,null,"Classificazione",null,"ET 425"]
[null,null,"Disciplina",null,"302.2"]
[null,null,"Soggetti",null,"Metaphor"]
[{"$nulls":4},"Figures of speech"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Front matter -- Table of contents -- List of contributors -- Preface -- I. Setting the Scene -- Chapter 1. Introduction -- Chapter 2. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research -- II. Multimodal Metaphor in Advertising -- Chapter 3. Brand images: Multimodal metaphor in corporate branding messages -- Chapter 4. Cutting across the senses: Imagery in winespeak and audiovisual promotion -- Chapter 5. Interaction of multimodal metaphor and metonymy in TV commercials: Four case studies -- Chapter 6. Nonverbal and multimodal manifestations of metaphors and metonymies: A case study -- III. Multimodal Metaphor in Political Cartoons -- Chapter 7. Visual metaphor versus verbal metaphor: A unified account -- Chapter 8. Metaphor in political cartoons: Exploring audience responses -- Chapter 9. Image alignment in multimodal metaphor -- Chapter 10. Visual metaphoric conceptualization in editorial cartoons -- IV. Metaphors of Emotion in Comics, Manga, and Animation -- Chapter 11. Anger in Asterix: The metaphorical representation of anger in comics and animated films -- Chapter 12. Pictorial metaphors of emotion in Japanese comics -- V. Metaphor in Spoken Language and Co-Speech Gesture -- Chapter 13. Words, gestures, and beyond: Forms of multimodal metaphor in the use of spoken language -- Chapter 14. Metonymy first, metaphor second: A cognitive semiotic approach to multimodal figures of thought in co-speech gesture -- VI. Metaphor Involving Music and Sound -- Chapter 15. Music, language, and multimodal metaphor -- Chapter 16. The role of non-verbal sound and music in multimodal metaphor -- VII. "]
[{"$nulls":4},"Metaphor and Film -- Chapter 17. Multimodal metaphor in classical film theory from the 1920's to the 1950's -- Chapter 18. Multimodal expressions of the HUMAN VICTIM IS ANIMAL metaphor in horror films -- Back matter"]
[null,null,null,"Sommario/riassunto","\"Metaphor studies\" has over the past 30 years become a discipline in its own right, mainly because of the cognitive linguistic claim that metaphors characterize thought, not just language. But most metaphor scholars hitherto focus exclusively on its purely verbal expressions. Since both persuasive and narrative discourses in contemporary society increasingly draw on modalities other than language alone, sustained research into a broader range of manifestations of metaphor is imperative. This volume is the first book-length study to investigate multimodal occurrences of metaphor, and is of interest to scholars interested in metaphor as well as in multimodal discourse. Each chapter investigates metaphors whose identification and interpretation depend on the co-presence of at least two of the following modalities: language, visuals, gestures, sound, music. On the basis of case studies in a variety of discourse genres (advertising, cartoons, films, comics, conversation, music, amply represented in photographs, logos, drawings, film stills, and musical scores), the contributors demonstrate that, and how, metaphor can occur multimodally, providing ideas and methodological angles enabling further theorizing and testing in this rapidly expanding field. Covering creative as well as conceptual metaphors, and where appropriate evaluating cultural factors governing metaphor interpretation, the contributors provide a wealth of material for studying the conceptual and rhetorical force of metaphor in contemporary society."]