Vai al contenuto principale della pagina

Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni



(Visualizza in formato marc)    (Visualizza in BIBFRAME)

Autore: Tonkin Sebastian Visualizza persona
Titolo: Performance marketing with Google Analytics [[electronic resource] ] : strategies and techniques for maximizing online ROI / / Sebastian Tonkin, Caleb Whitmore, Justin Cutroni Visualizza cluster
Pubblicazione: Hoboken, N.J., : Wiley Pub., Inc., 2010
Edizione: 1st edition
Descrizione fisica: 1 online resource (456 p.)
Disciplina: 006.7
Soggetto topico: Internet searching - Statistical services
Web usage mining - Computer programs
Internet users - Statistics - Data processing
Soggetto genere / forma: Electronic books.
Altri autori: WhitmoreCaleb  
CutroniJustin  
Note generali: Includes index.
Nota di contenuto: pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.
Sommario/riassunto: An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step
Titolo autorizzato: Performance marketing with Google Analytics  Visualizza cluster
ISBN: 1-282-68876-6
9786612688768
0-470-76994-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910459528903321
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui