02814nam 2200637 a 450 991045952890332120200520144314.01-282-68876-697866126887680-470-76994-7(CKB)2670000000014669(EBL)514323(OCoLC)609862530(SSID)ssj0000364240(PQKBManifestationID)12110744(PQKBTitleCode)TC0000364240(PQKBWorkID)10398669(PQKB)11386457(MiAaPQ)EBC514323(CaSebORM)9780470578315(Au-PeEL)EBL514323(CaPaEBR)ebr10381031(CaONFJC)MIL268876(EXLCZ)99267000000001466920100601d2010 uy 0engurunu|||||txtccrPerformance marketing with Google Analytics[electronic resource] strategies and techniques for maximizing online ROI /Sebastian Tonkin, Caleb Whitmore, Justin Cutroni1st editionHoboken, N.J. Wiley Pub., Inc.20101 online resource (456 p.)Includes index.0-470-57831-9 pt. 1. Competing for customers on the Web -- pt. 2. Google Analytics essentials -- pt. 3. Controlling costs and planning profits -- pt. 4. Growing organic search and conversions -- pt. 5. Extending Google Analytics -- pt. 6. Appendixes.An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-stepInternet searchingStatistical servicesWeb usage miningComputer programsInternet usersStatisticsData processingElectronic books.Internet searchingStatistical services.Web usage miningComputer programs.Internet usersStatisticsData processing.006.7Tonkin Sebastian986383Whitmore Caleb986384Cutroni Justin986385MiAaPQMiAaPQMiAaPQBOOK9910459528903321Performance marketing with Google Analytics2254348UNINA