Advertising and society : an introduction / / edited by Carol J. Pardun

• Pubblicazione: Chichester, West Sussex, England : , : Wiley Blackwell, , 2014; ©2014
• Edizione: Second edition.
• Descrizione fisica: 1 online resource (312 p.)
• Disciplina: 659.10420973
• Soggetto topico: Advertising - Social aspects - United States; Advertising, Political - United States; Advertising - United States
• Soggetto genere / forma: Electronic books.
• Persona (resp. second.): PardunCarol J.
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: pt. I. Enduring issues -- pt. II. Emerging issues.
• Sommario/riassunto: Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketingExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons o
• Titolo autorizzato: Advertising and society
• ISBN: 1-118-58762-6; 1-118-58776-6
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910452759903321
• Lo trovi qui: Univ. Federico II