LEADER 02499nam 2200637 450 001 9910452759903321 005 20200520144314.0 010 $a1-118-58762-6 010 $a1-118-58776-6 035 $a(CKB)2550000001095932 035 $a(EBL)1245112 035 $a(OCoLC)852758187 035 $a(SSID)ssj0000990061 035 $a(PQKBManifestationID)11526204 035 $a(PQKBTitleCode)TC0000990061 035 $a(PQKBWorkID)10979378 035 $a(PQKB)10406696 035 $a(MiAaPQ)EBC1245112 035 $a(Au-PeEL)EBL1245112 035 $a(CaPaEBR)ebr10728382 035 $a(CaONFJC)MIL502507 035 $a(OCoLC)880901627 035 $a(EXLCZ)992550000001095932 100 $a20180111h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aAdvertising and society $ean introduction /$fedited by Carol J. Pardun 205 $aSecond edition. 210 1$aChichester, West Sussex, England :$cWiley Blackwell,$d2014. 210 4$dİ2014 215 $a1 online resource (312 p.) 300 $aDescription based upon print version of record. 311 $a0-470-67309-5 311 $a1-299-71256-8 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $apt. I. Enduring issues -- pt. II. Emerging issues. 330 $aNow revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketingExplores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons o 606 $aAdvertising$xSocial aspects$zUnited States 606 $aAdvertising, Political$zUnited States 606 $aAdvertising$zUnited States 608 $aElectronic books. 615 0$aAdvertising$xSocial aspects 615 0$aAdvertising, Political 615 0$aAdvertising 676 $a659.10420973 702 $aPardun$b Carol J. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910452759903321 996 $aAdvertising and society$92125480 997 $aUNINA