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Built in social [[electronic resource] ] : essential social marketing practices for every small business / / Jeff Korhan



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Autore: Korhan Jeff <1957-> Visualizza persona
Titolo: Built in social [[electronic resource] ] : essential social marketing practices for every small business / / Jeff Korhan Visualizza cluster
Pubblicazione: Hoboken, : Wiley, 2013
Edizione: 1st edition
Descrizione fisica: 1 online resource (226 p.)
Disciplina: 658.8/72
Soggetto topico: Social marketing
Small business
Soggetto genere / forma: Electronic books.
Note generali: Includes index.
Nota di bibliografia: Includes bibliographical references and index.
Nota di contenuto: Preface -- Introduction -- Attraction : your essential content marketing strategy -- How the social web works -- Designing your business around social -- Every business is now a media company -- Engagement : social networking and marketing -- Communities are the new markets.
Sommario/riassunto: How to redesign your business for social relevance and profitable success Marketing today is driven by the customer. The old mindset was finding customers for your products and services. The new one is collaborating with the customers whose trust you have earned to develop better products and services for them. Businesses that succeed today acknowledge that they are in shared relationships with customers, employees, and other influencers in the community-even competitors. Built-In Social provides a step-by-step approach to building a business channel that aligns your business w
Titolo autorizzato: Built in social  Visualizza cluster
ISBN: 1-118-63179-X
1-299-40250-X
1-118-63189-7
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910452387303321
Lo trovi qui: Univ. Federico II
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