College Sports Inc : how commercialism influences intercollegiate athletics

• Pubblicazione: New York, : Springer, 2013
• Edizione: 1st ed. 2013.
• Descrizione fisica: 1 online resource (125 p.)
• Disciplina: 338.43796071173; 796.04/30973
• Soggetto topico: College sports - Economic aspects; Commercialism in schools
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Foreword -- Preface -- Acknowledgements -- Chapter 1: Introduction -- Chapter 2: Intercollegiate Athletics -- Chapter 3: Sports Finance.- Chapter 4: Coaches Compensation -- Chapter 5: Student-Athletes Environment -- Chapter 6: Campus Facilities.- Chapter 7: College Sports Business.- Chapter 8: Conclusion.- Appendix.- Bibliography.
• Sommario/riassunto: For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.
• Titolo autorizzato: College Sports Inc
• ISBN: 1-283-62467-2; 9786613937124; 1-4614-4969-3
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910438088403321
• Lo trovi qui: Univ. Federico II
• Serie: SpringerBriefs in Economics, . 2191-5504