The corporate blog as an emerging genre of computer-mediated communication : features, constraints, discourse situation / / Cornelius Puschmann

• Autore: Puschmann Cornelius
• Pubblicazione: Universitätsverlag Göttingen, 2010; Göttingen, Germany : , : Universitätsverlag Göttingen, , 2010; ©2010
• Descrizione fisica: 1 online resource (139 pages) : colour illustrations; digital, PDF file(s)
• Disciplina: 302.2314
• Soggetto topico: Business communication - Blogs; Business enterprises - Blogs; Blogs
• Soggetto non controllato: Communication; Media; Corporate Blog; Internet
• Note generali: Originally presented as the author's thesis (doctoral)--Universität Düsseldorf, 2009.
• Nota di bibliografia: Includes bibliographical references (pages 131-139).
• Nota di contenuto: 1. Introduction --2. Formal, technical and pragmatic aspects of blogging --3. The corporate blog as an emerging genre --4. Corporate blogging case studies --5. Discussion.
• Sommario/riassunto: Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chat rooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.
• Titolo autorizzato: The corporate blog as an emerging genre of computer-mediated communication
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 996199885503316
• Lo trovi qui: Univ. di Salerno
• Serie: Göttinger Schriften zur Internetforschung ; ; Band 7.