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035   $a(OCoLC)794698114
035   $a(oapen)https://directory.doabooks.org/handle/20.500.12854/34461
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200 14$aThe corporate blog as an emerging genre of computer-mediated communication $efeatures, constraints, discourse situation /$fCornelius Puschmann
210   $cUniversitätsverlag Göttingen$d2010
210  1$aGöttingen, Germany :$cUniversitätsverlag Göttingen,$d2010.
210  4$d©2010
215   $a1 online resource (139 pages) $ccolour illustrations; digital, PDF file(s)
225 0 $aOpen Access e-Books
225 0 $aKnowledge Unlatched
225 1 $aGöttinger Schriften zur Internetforschung,$x1863-0944 ;$vBand 7
300   $aOriginally presented as the author's thesis (doctoral)--Universität Düsseldorf, 2009.
311 08$a3941875558 
320   $aIncludes bibliographical references (pages 131-139).
327   $a1. Introduction --2. Formal, technical and pragmatic aspects of blogging --3. The corporate blog as an emerging genre --4. Corporate blogging case studies --5. Discussion.
330   $aDigital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chat rooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.
410  0$aGöttinger Schriften zur Internetforschung ;$vBand 7.
606   $aBusiness communication$xBlogs
606   $aBusiness  enterprises$xBlogs
606   $aBlogs
610   $aCommunication
610   $aMedia
610   $aCorporate Blog
610   $aInternet
615  0$aBusiness communication$xBlogs.
615  0$aBusiness  enterprises$xBlogs.
615  0$aBlogs.
676   $a302.2314
700   $aPuschmann$b Cornelius$0801240
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