AI and strategic communication / / edited by Yang Cheng, Dejan Verčič

• Pubblicazione: Newark : , : John Wiley & Sons, Incorporated, , [2026]; ©2026
• Descrizione fisica: 1 online resource (xxvii, 324 pages)
• Soggetto topico: Artificial intelligence - Social aspects; Artificial intelligence - Moral and ethical aspects; Public relations - Technological innovations; Communication and traffic
• Persona (resp. second.): ChengYang; VerčičDejan
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Staying human in a smart machine world / Anne Gregory, Swati Virmani -- AI and privacy : privacy concerns in the public sphere / Tugce Ertem-Eray, Eyun-Jung Ki -- AI, activism, and strategic communication : grappling with evolving power dynamics / Dean Kruckeberg, Marina Vujnovic, Chris Galloway, Lukasz Swiatek -- Anxiety and education : how not to become obsolete / Cheng Chen, Qian Xu -- AI strategies and tools for public relations practitioners / Stephen Waddington -- Linking AI with internal communication : a systematic review / Yi Luo, Dongdong Yang, Hua Jiang -- Does AI democratize commercial content creation? : changes to the strategic communication profession / Jukka Niittymaa, Joel Mero, Vilma Luoma-aho -- Collaborating with AI : the next frontier of crisis communication / Elise Karinshak, Wenqing Zhao, Philippe Borremans, Yan Jin -- Human-robot communication and organizational public relationships / Jeyoung Oh, Eyun-Jung Ki -- Democracy and public deliberations in an AI-mediated world / Anca Anton -- Deepfakes in subversive strategic communication : challenges and responses / Sergei Samoilenko, Inna Suvorova -- AI, biases, and cultures : values in a machine world / Shannon Bowen, Evgeny N. Pashentsev -- Strategic communication for AI : how strategic communication makes AI socially accepted / Yangzhi (Nicole) Jiang, Yang Cheng, Yuan Wang.
• Sommario/riassunto: Provides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement.
• Titolo autorizzato: AI and strategic communication
• ISBN: 1394275412; 9781394275410; 1394275420; 9781394275427; 1394275439; 9781394275434; 1394275404; 9781394275403
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9911031579203321
• Lo trovi qui: Univ. Federico II