LEADER 03463nam 22005773 450 001 9911031579203321 005 20260112215651.0 010 $a1394275412 010 $a9781394275410 010 $a1394275420 010 $a9781394275427 010 $a1394275439 010 $a9781394275434 010 $z1394275404$b(paperback) 010 $z9781394275403$b(paperback) 035 $a(CKB)41008879900041 035 $a(MiAaPQ)EBC32321319 035 $a(Au-PeEL)EBL32321319 035 $a(OCoLC)1545131927 035 $a(EXLCZ)9941008879900041 100 $a20251001h20262026 uy 0 101 0 $aeng 135 $aur|n#|||a|||a 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aAI and strategic communication /$fedited by Yang Cheng, Dejan Verc?ic? 210 1$aNewark :$cJohn Wiley & Sons, Incorporated,$d[2026] 210 4$dİ2026 215 $a1 online resource (xxvii, 324 pages) 311 08$a1-394-27540-4 320 $aIncludes bibliographical references and index. 327 $aStaying human in a smart machine world / Anne Gregory, Swati Virmani -- AI and privacy : privacy concerns in the public sphere / Tugce Ertem-Eray, Eyun-Jung Ki -- AI, activism, and strategic communication : grappling with evolving power dynamics / Dean Kruckeberg, Marina Vujnovic, Chris Galloway, Lukasz Swiatek -- Anxiety and education : how not to become obsolete / Cheng Chen, Qian Xu -- AI strategies and tools for public relations practitioners / Stephen Waddington -- Linking AI with internal communication : a systematic review / Yi Luo, Dongdong Yang, Hua Jiang -- Does AI democratize commercial content creation? : changes to the strategic communication profession / Jukka Niittymaa, Joel Mero, Vilma Luoma-aho -- Collaborating with AI : the next frontier of crisis communication / Elise Karinshak, Wenqing Zhao, Philippe Borremans, Yan Jin -- Human-robot communication and organizational public relationships / Jeyoung Oh, Eyun-Jung Ki -- Democracy and public deliberations in an AI-mediated world / Anca Anton -- Deepfakes in subversive strategic communication : challenges and responses / Sergei Samoilenko, Inna Suvorova -- AI, biases, and cultures : values in a machine world / Shannon Bowen, Evgeny N. Pashentsev -- Strategic communication for AI : how strategic communication makes AI socially accepted / Yangzhi (Nicole) Jiang, Yang Cheng, Yuan Wang. 330 $aProvides an essential guide to AI's impact on PR practices, ethics, and societal implications As AI technologies continue to evolve, communication professionals must understand their profound effects on media relations, activism, and digital engagement. 606 $aArtificial intelligence$xSocial aspects$3http://id.loc.gov/authorities/subjects/sh2009115962 606 $aArtificial intelligence$xMoral and ethical aspects 606 $aPublic relations$xTechnological innovations 606 $aCommunication and traffic 615 0$aArtificial intelligence$xSocial aspects. 615 0$aArtificial intelligence$xMoral and ethical aspects. 615 0$aPublic relations$xTechnological innovations. 615 0$aCommunication and traffic. 702 $aCheng$b Yang 702 $aVerc?ic?$b Dejan 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911031579203321 996 $aAI and strategic communication$94527278 997 $aUNINA