Overfished ocean strategy : powering up innovation for a resource-deprived world / / Nadya Zhexembayeva
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| Autore: |
Zhexembayeva Nadya
|
| Titolo: |
Overfished ocean strategy : powering up innovation for a resource-deprived world / / Nadya Zhexembayeva
|
| Pubblicazione: | San Francisco : , : Berrett-Koehler Publishers, Inc., , [2014] |
| �2014 | |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (vii, 195 pages) : illustrations, map |
| Disciplina: | 658.4/083 |
| Soggetto topico: | Business enterprises - Environmental aspects |
| Management - Environmental aspects | |
| Sustainable development | |
| Recycling (Waste, etc.) | |
| Scarcity | |
| Green marketing | |
| Natural resources - Management | |
| Classificazione: | BUS063000BUS020000BUS094000 |
| Persona (resp. second.): | YoussiWes |
| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Contents; Warm Greetings!; CHAPTER 1 Where Are the Fish? The New Competitive Reality; CHAPTER 2 Overfished Ocean Strategy: Five Principles That Make It Work; CHAPTER 3 Principle One: Line to Circle; CHAPTER 4 Principle Two: Vertical to Horizontal; CHAPTER 5 Principle Three: Growth to Growth; CHAPTER 6 Principle Four: Plan to Model; CHAPTER 7 Principle Five: Department to Mind-Set; CHAPTER 8 The Death of Green, or Is Your Marriage Sustainable?; CHAPTER 9 As a Means of Conclusion: What Should Business Do?; My Big Thanks; Notes; Index; About the Author |
| Sommario/riassunto: | We all know the proverb about teaching someone to fish, but if there are no fish left, knowing how to catch them won't do you any good. And that's the position businesses are in today. Resources are being depleted at an alarming rate and the cost of raw materials is rising dramatically. As a result, scholar and entrepreneur Nadya Zhexembayeva says, businesses need to make resource scarcity-the over fished ocean-their primary strategic consideration, not just a concern for their "green" division. Over fished Ocean Strategy offers five essential principles for innovating in this n |
| Titolo autorizzato: | Overfished ocean strategy |
| ISBN: | 1-60994-966-8 |
| 1-60994-965-X | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910821201603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
BK business book.