Child and teen consumption / / guest editor Valerie-Ines de La Ville

• Pubblicazione: Bradford, England, : Emerald Group Publishing, c2007
• Edizione: 1st ed.
• Descrizione fisica: 139 p
• Disciplina: 339.4;339.47
• Soggetto topico: Consumption (Economics); Demand (Economic theory)
• Altri autori: de La VilleValerie-Ines
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di contenuto: Cover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Note from the publisher -- The consequences and contradictions of child and teen consumption in contemporary practice -- "Now it's up to you!" Children consuming commercial television -- The disempowering empowerment of children's consumer "choice" -- Children and business: pluralistic ethics of marketers -- From McLibel to McLettuce: childhood, spin and re-branding -- Commerce in US schools: four dominant perspectives -- Thorstein Bunde Veblen as precursor of business and society field -- Book reviews.
• Sommario/riassunto: This e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds light on the complexities of marketing to children by successively exploring the contradictions within the individual, managerial, professional, corporate, and institutional levels. Together, they offer a comprehensive picture of the operational as well as the conceptual challenges practitioners and researchers face in the field of child and teen consumption.
• Titolo autorizzato: Child and teen consumption
• ISBN: 1-280-84735-2; 9786610847358; 1-84663-359-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910820162603321
• Lo trovi qui: Univ. Federico II