LEADER 02901nam  2200577Ia 450 
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010   $a1-280-84735-2
010   $a9786610847358
010   $a1-84663-359-1
024 3 $z9781846633584
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035   $a(MiAaPQ)EBC291561
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035   $a(OCoLC)140179234
035   $a(EXLCZ)991000000000337312
100   $a20000815d2007      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aChild and teen consumption /$fguest editor Valerie-Ines de La Ville
205   $a1st ed.
210   $aBradford, England $cEmerald Group Publishing$dc2007
215   $a139 p
225 0 $aSociety and Business Review ;$v2, no. 1
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a1-84663-358-3 
327   $aCover -- CONTENTS -- EDITORIAL ADVISORY BOARD -- Note from the publisher -- The consequences and contradictions of child and teen consumption in contemporary practice -- "Now it's up to you!" Children consuming commercial television -- The disempowering empowerment of children's consumer "choice" -- Children and business: pluralistic ethics of marketers -- From McLibel to McLettuce: childhood, spin and re-branding -- Commerce in US schools: four dominant perspectives -- Thorstein Bunde Veblen as precursor of business and society field -- Book reviews.
330   $aThis e-book of Society and Business Review, composed of five papers, combines empirically grounded studies as well as more theoretically-oriented discussions, with the specific intent of addressing ethical stakes, managerial problems and profound contradictions involved with promoting child and teen consumption in Western societies. Each article sheds light on the complexities of marketing to children by successively exploring the contradictions within the individual, managerial, professional, corporate, and institutional levels. Together, they offer a comprehensive picture of the operational as well as the conceptual challenges practitioners and researchers face in the field of child and teen consumption.
606   $aConsumption (Economics)
606   $aDemand (Economic theory)
615  0$aConsumption (Economics)
615  0$aDemand (Economic theory)
676   $a339.4;339.47
701   $ade La Ville$b Valerie-Ines$01663076
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910820162603321
996   $aChild and teen consumption$94020133
997   $aUNINA