Vai al contenuto principale della pagina
Autore: | Murphy Christopher <1953-> |
Titolo: | Competitive intelligence : gathering, analysing, and putting it to work / / Christopher Murphy |
Pubblicazione: | Aldershot, Hants, England ; ; Burlington, VT, : Gower, c2005 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (302 p.) |
Disciplina: | 658.4/72 |
Soggetto topico: | Business intelligence |
Competition | |
Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Contents; List of Figures; List of Tables; Foreword; Acknowledgements; Introduction; PART I: STEPS TOWARDS MORE EFFECTIVE COMPETITIVE INTELLIGENCE: Understanding the competitive landscape and the contributing to better decision-making; PART II: COLLECTING DATA; PART III: TURNING RAW DATA INTO FINISHED INTELLIGENCE: Analysis and presentation; PART IV: APPENDICES; Index |
Sommario/riassunto: | Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Drawn from the author's own experiences and from a wide variety of disciplines, Competitive Intelligence provides a readable, practical and i |
Titolo autorizzato: | Competitive intelligence |
ISBN: | 1-315-57315-6 |
1-317-16288-9 | |
1-317-16287-0 | |
1-281-09811-6 | |
9786611098117 | |
0-7546-8287-0 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910819745103321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |