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Autore: |
Witte Kim
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Titolo: |
Effective health risk messages : a step-by-step guide / / Kim Witte, Gary Meyer, Dennis Martell
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Pubblicazione: | Thousand Oaks [Calif.] ; ; London, : Sage Publications, c2001 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (viii, 214 p.) : ill., facsims |
Disciplina: | 613 |
Soggetto topico: | Health promotion |
Health attitudes | |
Threat (Psychology) | |
Perception | |
Health risk assessment | |
Altri autori: |
MeyerGary
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Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references (p. 199-205) and index. |
Nota di contenuto: | Cover; Contents; preface for Instructors and Practitioners; Acknowledgments; Chapter 1 - What are Health Risk Messages?; Chapter 2 - History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Chapter 3 - Putting it All Together: The Extended Parallel Process Model; Chapter 4 - Useful Concepts from Other Theories; Chapter 5 - Starting Out the Right Way: Formative Research; Chapter 6 - The Risk Behavior Diagnosis Scale; Chapter 7 - Out of the Tower and into the Field; Chapter 8 - Data Collection; Chapter 9 - Data Analysis; Chapter 10 - Getting the Message Out; Appendix; Glossary |
WorksheetsReferences; Suggested Readings; Index; About the Authors | |
Sommario/riassunto: | Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience. |
Titolo autorizzato: | Effective health risk messages ![]() |
ISBN: | 1-322-41560-9 |
0-7619-1509-5 | |
1-4522-6439-2 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910818640203321 |
Lo trovi qui: | Univ. Federico II |
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