|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910818640203321 |
|
|
Autore |
Witte Kim |
|
|
Titolo |
Effective health risk messages : a step-by-step guide / / Kim Witte, Gary Meyer, Dennis Martell |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
Thousand Oaks [Calif.] ; ; London, : Sage Publications, c2001 |
|
|
|
|
|
|
|
ISBN |
|
1-322-41560-9 |
0-7619-1509-5 |
1-4522-6439-2 |
|
|
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (viii, 214 p.) : ill., facsims |
|
|
|
|
|
|
Altri autori (Persone) |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Health promotion |
Health attitudes |
Threat (Psychology) |
Perception |
Health risk assessment |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references (p. 199-205) and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Cover; Contents; preface for Instructors and Practitioners; Acknowledgments; Chapter 1 - What are Health Risk Messages?; Chapter 2 - History of Health Risk Messages: Fear Appeal Theories from 1953 to 1991; Chapter 3 - Putting it All Together: The Extended Parallel Process Model; Chapter 4 - Useful Concepts from Other Theories; Chapter 5 - Starting Out the Right Way: Formative Research; Chapter 6 - The Risk Behavior Diagnosis Scale; Chapter 7 - Out of the Tower and into the Field; Chapter 8 - Data Collection; Chapter 9 - Data Analysis; Chapter 10 - Getting the Message Out; Appendix; Glossary |
WorksheetsReferences; Suggested Readings; Index; About the Authors |
|
|
|
|
|
|
|
|
Sommario/riassunto |
|
Effective Health Risk Messages provides step-by-step instructions for developing theoretically-based campaigns that work. Worksheets are provided at the end of each chapter to provide practical experience. |
|
|
|
|
|
|
|