Television advertising and televangelism [[electronic resource] ] : discourse analysis of persuasive language / / Rosemarie Schmidt and Joseph F. Kess

• Autore: Schmidt Rosemarie
• Pubblicazione: Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., 1986
• Descrizione fisica: 1 online resource (97 p.)
• Disciplina: 808.5/0141
• Soggetto topico: Persuasion (Rhetoric); Television advertising - Language; Television in religion; Evangelistic work - Language
• Altri autori: KessJoseph F
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references.
• Nota di contenuto: TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A. H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series
• Sommario/riassunto: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake
• Titolo autorizzato: Television advertising and televangelism
• ISBN: 90-272-8629-9; 1-283-09295-6; 9786613092953
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910811027803321
• Lo trovi qui: Univ. Federico II
• Serie: Pragmatics & beyond ; ; VII:5.