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Television advertising and televangelism : discourse analysis of persuasive language / / Rosemarie Schmidt and Joseph F. Kess



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Autore: Schmidt Rosemarie Visualizza persona
Titolo: Television advertising and televangelism : discourse analysis of persuasive language / / Rosemarie Schmidt and Joseph F. Kess Visualizza cluster
Pubblicazione: Amsterdam ; ; Philadelphia, : J. Benjamins Pub. Co., 1986
Edizione: 1st ed.
Descrizione fisica: 1 online resource (97 p.)
Disciplina: 808.5/0141
Soggetto topico: Persuasion (Rhetoric)
Television advertising - Language
Television in religion
Evangelistic work - Language
Altri autori: KessJoseph F  
Note generali: Description based upon print version of record.
Nota di bibliografia: Includes bibliographical references.
Nota di contenuto: TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A. H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND series
Sommario/riassunto: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertake
Titolo autorizzato: Television advertising and televangelism  Visualizza cluster
ISBN: 90-272-8629-9
1-283-09295-6
9786613092953
Formato: Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione: Inglese
Record Nr.: 9910811027803321
Lo trovi qui: Univ. Federico II
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Serie: Pragmatics & beyond ; ; VII:5.