03071nam 2200661 a 450 991081102780332120240516042257.090-272-8629-91-283-09295-69786613092953(CKB)2550000000032528(EBL)680425(OCoLC)717175817(SSID)ssj0000530840(PQKBManifestationID)11351742(PQKBTitleCode)TC0000530840(PQKBWorkID)10570755(PQKB)11184025(MiAaPQ)EBC680425(Au-PeEL)EBL680425(CaPaEBR)ebr10463035(EXLCZ)99255000000003252819870601d1986 uy 0engur|n|---|||||txtccrTelevision advertising and televangelism discourse analysis of persuasive language /Rosemarie Schmidt and Joseph F. Kess1st ed.Amsterdam ;Philadelphia J. Benjamins Pub. Co.19861 online resource (97 p.)Pragmatics & beyond,0166-6258 ;VII:5Description based upon print version of record.90-272-2555-9 1-55619-006-9 Includes bibliographical references.TELEVISION ADVERTISING AND TELEVANGELISM DISCOURSE ANALYSIS OF PERSUASIVE LANGUAGE; Editorial page; Title page; Copyright page; Table of contents; 1. INTRODUCTION; 2. THE LANGUAGE OF PERSUASION; 3. THE LANGUAGE OF TELEVANGELISM; 4. RESULTS AND DISCUSSION; 5. SUMMARY AND CONCLUSIONS; FOOTNOTES; APPENDICES; A. H.P. GRICE'S PRINCIPLES OF CONVERSATION; B. TRANSCRIPTS OF PROMOTIONAL SEGMENTS; REFERENCES; The series PRAGMATICS & BEYOND seriesThe research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertakePragmatics & beyond ;VII:5.Persuasion (Rhetoric)Television advertisingLanguageTelevision in religionEvangelistic workLanguagePersuasion (Rhetoric)Television advertisingLanguage.Television in religion.Evangelistic workLanguage.808.5/0141Schmidt Rosemarie1601378Kess Joseph F172783MiAaPQMiAaPQMiAaPQBOOK9910811027803321Television advertising and televangelism3924968UNINA