Global advertising in a global culture / / Thomas H. P. Gould
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| Autore: |
Gould Thomas H. P. <1953->
|
| Titolo: |
Global advertising in a global culture / / Thomas H. P. Gould
|
| Pubblicazione: | Lanham, [Maryland] : , : Rowman & Littlefield, , 2016 |
| ©2016 | |
| Descrizione fisica: | 1 online resource (251 p.) |
| Disciplina: | 659.1 |
| Soggetto topico: | Advertising - History |
| Internet advertising | |
| Globalization - Social aspects | |
| Culture and globalization | |
| Note generali: | Includes index. |
| Nota di contenuto: | Title Page; Preface; Acknowledgments; Introduction; Global History of Advertising: Part 1, before 1993; Global History of Advertising: Part 2, since 1993; Culture Transfer at Web Speed; Individualism in an Apps and Culture World; Apps and the Small Screen TV; Individualism and the Rise of the Global Consumer; Online Advertising and Risk, Elitism, and Gender; Children Consumed by Convergence via Apps; Education and Porous Cultural Borders; The Future of E-advertising; One World Agency; Index; About the Author |
| Sommario/riassunto: | Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. |
| Titolo autorizzato: | Global advertising in a global culture |
| ISBN: | 0-8108-8644-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910797860503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |