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Record Nr. |
UNINA9910797860503321 |
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Autore |
Gould Thomas H. P. <1953-> |
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Titolo |
Global advertising in a global culture / / Thomas H. P. Gould |
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Pubbl/distr/stampa |
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Lanham, [Maryland] : , : Rowman & Littlefield, , 2016 |
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©2016 |
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ISBN |
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Descrizione fisica |
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1 online resource (251 p.) |
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Disciplina |
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Soggetti |
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Advertising - History |
Internet advertising |
Globalization - Social aspects |
Culture and globalization |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Nota di contenuto |
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Title Page; Preface; Acknowledgments; Introduction; Global History of Advertising: Part 1, before 1993; Global History of Advertising: Part 2, since 1993; Culture Transfer at Web Speed; Individualism in an Apps and Culture World; Apps and the Small Screen TV; Individualism and the Rise of the Global Consumer; Online Advertising and Risk, Elitism, and Gender; Children Consumed by Convergence via Apps; Education and Porous Cultural Borders; The Future of E-advertising; One World Agency; Index; About the Author |
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Sommario/riassunto |
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Gould explores the commercial and cultural underpinnings of advertising-and how this form of communication is evolving into a platform for change at the individual, social, and even political levels. |
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