Advertising culture and translation : from colonial to global / / edited by Renato Tomei
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| Titolo: |
Advertising culture and translation : from colonial to global / / edited by Renato Tomei
|
| Pubblicazione: | Newcastle upon Tyne, England : , : Cambridge Scholars Publishing, , 2017 |
| ©2017 | |
| Descrizione fisica: | 1 online resource (234 pages) |
| Disciplina: | 659.1042 |
| Soggetto topico: | Advertising - Social aspects |
| Translating and interpreting | |
| Persona (resp. second.): | TomeiRenato |
| Nota di bibliografia: | Includes bibliographical references at the end of each chapters and index. |
| Nota di contenuto: | Table of Contents; Acknowledgements; Preface; Chapter One; Chapter Two; Chapter Three; Chapter Four; Chapter Five; Contributors; Index. |
| Sommario/riassunto: | This book is the first comprehensive study combining and integrating advertising, culture and translation within the framework of colonial, Commonwealth, and postcolonial studies, and globalization. It addresses a number of controversial issues evident in two relatively young disciplines, as a result of decades of research and teaching in university courses. A cross-cultural approach to translational issues and the translatability of advertising cohesively is adopted here, exploring the dynamics of the conflict between the 'centre' and the 'periphery'. It introduces the concept of advertising. |
| Titolo autorizzato: | Advertising culture and translation |
| ISBN: | 1-4438-7486-8 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910792736303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |