The value of arts for business / / Giovanni Schiuma [[electronic resource]]
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| Autore: |
Schiuma Giovanni
|
| Titolo: |
The value of arts for business / / Giovanni Schiuma [[electronic resource]]
|
| Pubblicazione: | Cambridge : , : Cambridge University Press, , 2011 |
| Descrizione fisica: | 1 online resource (xvii, 294 pages) : digital, PDF file(s) |
| Disciplina: | 658 |
| Soggetto topico: | Creative ability in business |
| Management | |
| Arts | |
| Note generali: | Title from publisher's bibliographic system (viewed on 05 Oct 2015). |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | 1. Why the arts matter in management -- 2. The arts into actions: Arts-based Initiatives -- 3. The value of Arts-based Initiatives in business -- 4. Arts-based Initiatives and business performances -- 5. Managing Arts-based Initiatives to imporve business performance -- A closing remark. |
| Sommario/riassunto: | The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business. |
| Titolo autorizzato: | The value of arts for business |
| ISBN: | 1-107-21796-2 |
| 1-139-08874-2 | |
| 1-283-12747-4 | |
| 9786613127471 | |
| 1-139-09252-9 | |
| 0-511-85201-0 | |
| 1-139-09303-7 | |
| 1-139-09201-4 | |
| 1-139-09112-3 | |
| 1-139-09021-6 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910789433203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |