03308nam 22007092 450 991078943320332120151005020622.01-107-21796-21-139-08874-21-283-12747-497866131274711-139-09252-90-511-85201-01-139-09303-71-139-09201-41-139-09112-31-139-09021-6(CKB)2670000000093547(EBL)713069(OCoLC)729167147(SSID)ssj0000526398(PQKBManifestationID)11372800(PQKBTitleCode)TC0000526398(PQKBWorkID)10519868(PQKB)10648920(UkCbUP)CR9780511852015(MiAaPQ)EBC713069(Au-PeEL)EBL713069(CaPaEBR)ebr10476557(CaONFJC)MIL312747(PPN)261325582(PPN)154981974(EXLCZ)99267000000009354720101102d2011|||| uy| 0engur|||||||||||txtrdacontentcrdamediacrrdacarrierThe value of arts for business /Giovanni Schiuma[electronic resource]Cambridge :Cambridge University Press,2011.1 online resource (xvii, 294 pages) digital, PDF file(s)Title from publisher's bibliographic system (viewed on 05 Oct 2015).1-107-41246-3 0-521-76951-5 Includes bibliographical references and index.1. Why the arts matter in management -- 2. The arts into actions: Arts-based Initiatives -- 3. The value of Arts-based Initiatives in business -- 4. Arts-based Initiatives and business performances -- 5. Managing Arts-based Initiatives to imporve business performance -- A closing remark.The traditional view of the relationship between business and the arts is very much a one-way affair: organisations may endorse, fund or publicise the arts but the arts have nothing to offer from a business perspective. The Value of Arts for Business challenges this view by showing how the arts, in the form of Arts-based Initiatives (ABIs), can be used to enhance value-creation capacity and boost business performance. The book introduces and explains three models that show how organisations can successfully implement and manage ABIs. Firstly, the Arts Value Matrix enables managers to see how organisational value-drivers are affected by ABIs. Secondly, the Arts Benefits Constellation shows how to assess the benefits of using ABIs. Finally, the Arts Value Map shows how ABIs can be integrated and aligned with organisational strategy and operations. These models lay the foundations for a new research area exploring the links between arts and business.Creative ability in businessManagementArtsCreative ability in business.Management.Arts.658Schiuma Giovanni1142586UkCbUPUkCbUPBOOK9910789433203321The value of arts for business3807357UNINA