Rumors and rumor control : a manager's guide to understanding and combatting rumors / / Allan J. Kimmel
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| Autore: |
Kimmel Allan J.
|
| Titolo: |
Rumors and rumor control : a manager's guide to understanding and combatting rumors / / Allan J. Kimmel
|
| Pubblicazione: | New York ; ; London : , : Routledge, , 2004 |
| Descrizione fisica: | 1 online resource (257 p.) |
| Disciplina: | 659.2 |
| Soggetto topico: | Communication in management |
| Rumor | |
| Crisis management | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. 233-245) and indexes. |
| Nota di contenuto: | Contents; Preface; PART I: UNDERSTANDING RUMORS AND RUMOR TRANSMISSION; PART II: COMBATTING RUMORS IN THE MARKETPLACE AND WORKPLACE; References; Author Index; Subject Index |
| Sommario/riassunto: | This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when th |
| Titolo autorizzato: | Rumors and rumor control |
| ISBN: | 1-135-64709-7 |
| 1410609502 | |
| 1-135-64710-0 | |
| 1-282-32107-2 | |
| 9786612321078 | |
| 1-4106-0950-2 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910783305603321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
LEA's communication series.