The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
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| Titolo: |
The idea of political marketing / / Nicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor
|
| Pubblicazione: | Westport, Conn. : , : Praeger, , 2002 |
| Descrizione fisica: | 1 online resource (xxi, 258 pages) : illustrations |
| Disciplina: | 324.7 |
| Soggetto topico: | Campaign management |
| Marketing - Political aspects | |
| Altri autori: |
O'ShaughnessyNicholas J. <1954->
HennebergStephan C. M
|
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references (p. [221]-241) and index. |
| Nota di contenuto: | Contents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors |
| Titolo autorizzato: | The idea of political marketing |
| ISBN: | 1-280-42287-4 |
| 9786610422876 | |
| 0-313-01238-5 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910780259503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Praeger series in political communication.