LEADER 02573nam 22005894a 450 001 9910780259503321 005 20230808203533.0 010 $a1-280-42287-4 010 $a9786610422876 010 $a0-313-01238-5 035 $a(CKB)111087026966166 035 $a(EBL)3000864 035 $a(OCoLC)929145159 035 $a(SSID)ssj0000175993 035 $a(PQKBManifestationID)11163833 035 $a(PQKBTitleCode)TC0000175993 035 $a(PQKBWorkID)10204187 035 $a(PQKB)10783562 035 $a(Au-PeEL)EBL3000864 035 $a(CaPaEBR)ebr10023339 035 $a(CaONFJC)MIL42287 035 $a(MiAaPQ)EBC3000864 035 $a(EXLCZ)99111087026966166 100 $a20011011d2002 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 04$aThe idea of political marketing /$fNicholas J. O'Shaughnessy, editor ; Stephan C.M. Henneberg, associate editor 210 1$aWestport, Conn. :$cPraeger,$d2002. 215 $a1 online resource (xxi, 258 pages) $cillustrations 225 1 $aPraeger series in political communication 300 $aDescription based upon print version of record. 311 0 $a0-275-97595-9 320 $aIncludes bibliographical references (p. [221]-241) and index. 327 $aContents; Series Foreword; Introduction; The Idea of Political Marketing; 1 Considerations on Market Analysis for Political Parties; 2 Social- Psychological, Economic and Marketing Models of Voting Behaviour Compared; 3 Market Analogies, the Marketing of Labour and the Origins of New Labour; 4 Kirchheimer's Catch-all Party: A Reinterpretation in Marketing Terms; 5 Understanding Political Marketing; 6 Conceptualising Political Marketing: A Framework for Election- Campaign Analysis; 7 Political Marketing and the Aestheticisation of Politics: Modern Politics and Postmodern Trends; 8 The Marketing of Political Marketing; Bibliography; Index; About the Editors and Contributors 410 0$aPraeger series in political communication. 606 $aCampaign management 606 $aMarketing$xPolitical aspects 615 0$aCampaign management. 615 0$aMarketing$xPolitical aspects. 676 $a324.7 701 $aO'Shaughnessy$b Nicholas J.$f1954-$0621449 701 $aHenneberg$b Stephan C. M$01467200 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910780259503321 996 $aThe idea of political marketing$93677776 997 $aUNINA