Selling to the new elite [[electronic resource] ] : discover the secret to winning over your wealthiest prospects / / Jim Taylor, Stephen Kraus, and Doug Harrison
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| Autore: |
Taylor Jim <1947->
|
| Titolo: |
Selling to the new elite [[electronic resource] ] : discover the secret to winning over your wealthiest prospects / / Jim Taylor, Stephen Kraus, and Doug Harrison
|
| Pubblicazione: | New York, : AMA, 2011 |
| Edizione: | 1st edition |
| Descrizione fisica: | 1 online resource (272 p.) |
| Disciplina: | 658.85 |
| Soggetto topico: | Affluent consumers |
| Customer relations | |
| Selling | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
HarrisonDoug <1965->
KrausStephen
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| Note generali: | Includes index. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Contents; List of Figures; List of Tables; Acknowledgments; Introduction; CHAPTER ONE: The Desire to Acquire; CHAPTER TWO: The Passion of the Salesperson; CHAPTER THREE: The Passion of the Prospect; CHAPTER FOUR: The Passion of the Product; CHAPTER FIVE: Theory into Practice: Thirteen Expressions of Passion in Selling; CHAPTER SIX: From Passion to Execution; APPENDIX: Our Methodologies for Studying the Affluent and Wealthy; Notes; Index; About the Authors |
| Sommario/riassunto: | The New Elite exposed the lives and minds of America's richest people. Now, the authors reveal what and how these titans of wealth buy...and how to sell to them. |
| Titolo autorizzato: | Selling to the new elite |
| ISBN: | 1-283-02342-3 |
| 9786613023421 | |
| 0-8144-1654-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910459130203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |